West Elm
Retail Design
Studio Project 2011
Client: West Elm Furniture Store
Location: Rome, Italy
West Elm is a modern retail store known for designing “clean, simple product for modern living.” They cater to every living space and environment, allowing for “one-stop” shopping.
Using recycled materials in unconventional ways, experience the outdoors indoors in a
serene greenhouse habitat that creates a sense of freedomand the opportunity to abandon the ordinary.
Rome handmade unconventional freedom
eclectic bizarre nature texture
unfamiliar sustainable greenhouse playful