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West Elm

Retail Design

Studio Project 2011

 

Client:         West Elm Furniture Store

 

Location:    Rome, Italy

West Elm is a modern retail store known for designing “clean, simple product for modern living.” They cater to every living space and environment, allowing for “one-stop” shopping.

 

Using recycled materials in unconventional ways, experience the outdoors indoors in a

serene greenhouse habitat that creates a sense of freedomand the opportunity to abandon the ordinary.

 

 

Rome                                handmade                   unconventional                freedom

eclectic                            bizarre                          nature                                 texture

unfamiliar                       sustainable                  greenhouse                        playful

Basement Floor Plan

not to scale

Main Level Floor Plan

Mezzanine Floor Plan

Axonometric Drawing

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